Welcome to the Red Carpet – VERANTEC Supports the Pre-Opening of XXXLutz at Südring Center Berlin Rangsdorf

A new furniture store, invited guests, prominent faces, culinary highlights, live music and a true red-carpet atmosphere: on February 27, 2026, the exclusive pre-opening of the new XXXLutz furniture store at Südring Center Berlin Rangsdorf took place.

Before the official opening, selected guests were given the opportunity to experience the new store in advance, including welcome drinks, a shopping experience, entertainment highlights, celebrity guests, renowned chefs and live music right in the middle of the furniture store.

VERANTEC had the opportunity to support this special event as the technical service provider. A corporate event in a retail environment requires more than simply setting up equipment. The technical setup has to integrate precisely into the space, the schedule and the overall brand experience.

When a furniture store becomes an event location for one evening, it needs technology that creates atmosphere, supports the content and works reliably in the background.

Corporate Event Between Living Worlds, Culinary Highlights and Live Music

The pre-opening of XXXLutz Rangsdorf was not a conventional opening event. It was an event format that combined shopping, entertainment, culinary experiences and brand staging.

Guests were welcomed on the red carpet, had the chance to explore the new store before the official opening and experienced a program with numerous highlights: musical entertainment, artistic performances, presentations, celebrity guests, culinary stations and a live act with The BossHoss Duo.

The evening also featured presenter Marlene Lufen, celebrity chef Johann Lafer, Olaf Baumeister, Alexander Herrmann, Bettina Zimmermann, Marcel Remus and further program elements that turned the event into a premium pre-shopping experience.

For the technical production, this meant working across different areas, with different requirements and a schedule that had to interlock seamlessly.

Event Technology in a Furniture Store: When the Space Was Not Built for Events

Retail spaces are not classic event venues. That is exactly what makes projects of this kind technically demanding.

A furniture store is primarily a sales environment, defined by customer pathways, product displays, ceiling structures, lighting conditions, furniture areas and fixed spatial conditions. For a corporate event, sound, lighting, power supply, routing and technical positions have to be planned in a way that supports the event character without overwhelming the existing environment.

For this pre-opening, the task was therefore not merely to provide technical equipment. The key was to integrate it appropriately into the existing space.

The requirements were clear: welcome guests, stage program highlights, make artists and celebrities visible, ensure that speeches were clearly understood and implement live music in a way that worked effectively in the middle of a furniture store without dominating the space.

Lighting, Sound and Technical Support for an Evening With Many Interfaces

An event with invited guests, celebrity program elements, culinary highlights and live music involves many points of coordination. This is where it becomes clear whether an evening runs smoothly.

For VERANTEC, the focus was on the technical support of the event. This included coordinating the technical requirements, implementing the setup on site, supervising the event during the evening and handling the fast overnight dismantling after the event.

Reliability is essential for corporate events. Guests should not notice how many technical details are being coordinated in the background. They should simply experience that everything works: the sound during speeches, the atmosphere in the room, the performance of the live act, the transitions within the program and the technical support of the individual stations.

The objective: an evening that feels premium, runs smoothly and does justice to the occasion.

The BossHoss Duo Live – Acoustic Set in the Middle of the Retail Space

One of the special highlights of the evening was the live act with The BossHoss Duo. Alec “Boss Burns” Völkel and Sascha “Hoss Power” Vollmer brought modern, internationally inspired country rock into the new furniture store.

For event technology, a program element like this requires particular attention. Live music in an environment that was not designed as a concert venue needs precise sound coordination, clear signal routing and a setup that works for both the artists and the audience.

Especially with an acoustic set, every detail matters: speech intelligibility, musical presence, controlled volume and a sound profile that suits the situation. Not too much, not too little. Just enough to allow the performance to create its full impact.

Technology That Supports Visibly Without Getting in the Way

At a pre-opening like this, technology is not meant to be the main attraction. Its role is to make the staging possible.

The red carpet needs to make an impression. Guests need to feel welcome. Speeches need to be clearly understood. The music needs to create atmosphere. The culinary highlights need to fit into the overall experience. The sales floor still needs to look premium.

Good event technology does exactly that: it connects the space, the program and the audience.

This is also what distinguishes pure equipment supply from professional technical event support. It is not just about speakers, lights or cables. It is about planning, timing, experience, communication and the ability to adapt to a special location.

This is precisely where the project fits VERANTEC’s way of working: high-quality technology, structured processes, personal support and implementation from a single source. VERANTEC does not position itself as a pure equipment supplier, but as a full-service partner that supports events with planning, technology, responsibility and reliable execution.

Fast Overnight Dismantling: When Precision Is Still Required After the Event

An important part of productions like this takes place once the guests have already left.

After the pre-opening, a fast overnight dismantling was required. Especially for retail events, this is a crucial factor: areas need to be usable again, pathways must be cleared, technical equipment has to be dismantled cleanly and the store needs to be prepared for the next step.

This requires a team with reliable equipment handling, logistics, dismantling coordination and return processes.

A successful event does not end with the final program item. It ends when the location has been handed back in proper condition.

Satisfied Client, Successful Kick-Off

For XXXLutz, the pre-opening at Südring Center Berlin Rangsdorf was the exclusive kick-off before the official opening. For the guests, it was an evening combining living, entertainment, culinary experiences and personal encounters. For VERANTEC, it was a project that required corporate event technology in a very special environment.

We are pleased that we were able to provide technical support for this evening and contribute to the successful launch of the new location.

Thank you to XXXLutz for the trust and the collaboration.

VERANTEC – We Support Your Event.

Whether it is a grand opening, corporate event, retail event, gala, live act or an event with prominent guests: VERANTEC supports events with professional planning, high-quality event technology and reliable on-site service.

Technology works best when it fits the occasion, supports the schedule and simply performs when it matters most.